Monday, 4 April 2011

Tesco cars launched - but no trade-ins!

Once upon a time Tesco used to just sell groceries. Not content with moving into clothing, petrol, banking and insurance, the supermarket giants have even branched out into buying up old gold.
But, now it has embarked on arguably its most ambitious project yet - selling second hand cars!
Tesco say they are offering RAC-inspected cars for sale at prices cheaper than many existing forecourt prices, due to their lower overheads.
The plan is that the cars will be delivered directly from seller to buyer, with no showrooms, and no sales commissions, etc.
The new site will offer up to 3,000 cars a week, mostly sourced from hire fleets and the leasing business. If you like what you see and buy one, you can pick it up at a handover centre at Longbridge, or for a fee it can be delivered to your door.
But, here is the catch!
There won't be any trade-ins, private sales or free car valuations available through Tesco Cars, and that, added to the inability to inspect the cars personally, will restrict the segment of the market that can be covered.
The launch of Tesco's site on Sunday follows the acquisition of a minority stake in online dealership Carsite. The supermarket group has an option to take full control of the venture over time.

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