Women car buyers know what they want!

A new survey from BMW Financial Services has discovered that, when it comes to car buyers, it's women who know what they want!

 

The research showed that;

 

• 71% of women say they don’t choose a car to impress anyone but themselves and only two in ten take their partner’s opinion into account
• 69% of women aren’t afraid to haggle when buying a car

• 31% of women are happy to rent-to-own a car
• Over a third of women would like to be able to change cars or trade up more regularly

 

Women also have a different attitude to their male counterparts when it comes to car finance, with a third admitting to taking at least two days to make the choice over a payment package for the vehicle.

 

The survey also found that women, as a car buyer, are more open to making joint decisions for both the car itself  (50%) and car finance (53%), while men in particular, like to choose entirely independently.

 

The research also reveals that a third of British women drivers are happy to rent-to-own their car, which mirrors the recent uptake in car finance sales.

 

Joe Pattinson, General Manager Sales and Marketing at BMW Financial Services commented, “Finance is the car purchasing model for the future. As women adopt the rent-to-own approach as the more sensible decision, this is less of an indication of the economic climate and more a long term purchasing trend that is here to stay.