Thursday 28 October 2010

Uk motoring is becoming officially less colourful

Britain's roads are officially getting duller!
New figures show car buyers rejecting bright colours for their cars in favour of plainer, monochrome shades of grey for almost a third of all new vehicles.
The idea of getting a nice bright red, blue or green has virtually died out in the last decade, with a staggering 76 per cent of all new cars sold in Britain today being either grey, silver, black or white!
Statistics from the Society of Motor Manufacturers and Traders (SMMT), which represents the UK industry, showed that black was the most popular choice last year for the first time in more than a decade.
Silver, which had been the number one choice since 2001, slipped to second place last year, while blue was third for the fourth consecutive year.
Grey remained in fourth place for a sixth year, having risen from seventh in 2000. Over the same period, white has risen from eighth to sixth.
The SMMT said white's rise in popularity was partially because manufacturers were increasingly launching new models using white versions in advertising.
Ten years ago 15 per cent of new cars were green but now so few are bought that it registers as less than one per cent in the colour charts.
A huge contributing factor to the figures is the fact that fleet car sales - which make up the majority of sales in all markets - are increasingly picking neutral colours like grey or black for their executives.
This makes them less likely to stand out and become targets for thieves and also helps their resale value by appealing to a larger market.

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