Wednesday 24 November 2010

Katie Melua becomes the new face of Vauxhall


She once sang about there being, “nine million bicycles in Beijing,” ...now Katie Melua is learning how to sell a car.
Yes, the Georgian-born songstress is the surprise choice as Vauxhall's new European brand ambassador!
The 26-year-old performer - who was rumoured to have lost over half of her estimated £18 million fortune in the global economic crash - will work in tandem with Vauxhall to push the "environmental protection and sustainability" of Vauxhall's newest vehicle, the electric Ampera.
Vauxhall's Marketing Director, Peter Hope, says of the deal: "Vauxhall is all about being British, forward thinking and energetic, and we think Katie embodies these values. We are passionate about consistent environmental awareness and social responsibility."
Melua was equally bullish about the partnership, saying: “I like the way Vauxhall addresses topics like environmental efficiency and sustainability and I feel very comfortable with the partnership; it’s a great fit,” said Katie.
Since the release of her debut album ‘Call Off The Search’ in 2003 Katie has sold more than 10 million albums with multi-platinum awardsin 13 countries. One of Britain’s most successful artists of the new millennium Katie was Britain’s best selling female artist in 2005 & 2006.

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